Vit ReifWe do not always need to try improving UXSometimes things work just fine the way they areAug 14Aug 14
Vit ReifWhen designers think outside of the …house!When I came across this small feature of a washing machine app, I was trying to imagine the design process of the team that created it…May 23May 23
Vit ReifWhen the buttons are too softThis is not the first time I complain about the user interface of an appliance and wonder why great hardware producers fail so miserably…Feb 13Feb 13
Vit ReifThe dark side of transformation of 400-yr old Finnish service providerA visit to a renewed post officeFeb 8, 2021Feb 8, 2021
Vit ReifI need eye contact in video calls!I have been wondering about this issue since I started using Skype many years ago: during video calls on a laptop or desktop computer, you…Aug 3, 2020Aug 3, 2020
Vit ReifThe right popup at the right timeWhat is the right moment to ask your users for a favour?May 21, 2020May 21, 2020
Vit ReifCustomer vs. user experienceNecessity is the mother of invention. Well, if not inventions but improvements of existing services — for sure. This is a touch screen of…May 4, 2020May 4, 2020
