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Vit Reif
Vit Reif

6 Followers

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Feb 8, 2021

The dark side of transformation of 400-yr old Finnish public service provider

My visit to a renewed post office I took me some time write this story but it was for better: my first reaction from visiting the local post office was too emotional. Here I try to be reasonable. First of all, I would like to mention that I have lived…

User Experience

7 min read

The dark side of transformation of 400-yr old Finnish service provider
The dark side of transformation of 400-yr old Finnish service provider
User Experience

7 min read


Nov 29, 2020

When you have to taste it

The best cookies dialogue I even seen

1 min read

When you have to taste it
When you have to taste it

1 min read

When you have to taste it

The best cookies dialogue I even seen

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Aug 3, 2020

I need eye contact in video calls!

I have been wondering about this issue since I started using Skype many years ago: during video calls on a laptop or desktop computer, you can either look at the camera, i.e. directly at your vis-à-vis, or you can look at the image of that person, but not at both…

Video Conferencing

2 min read

I need eye contact in video calls!
I need eye contact in video calls!
Video Conferencing

2 min read


Jun 11, 2020

Accessibility helps everyone

It is time to admit it! — Voice stop announcements are finally introduced in the buses of Helsinki, according to Helsinki Region Transport (HSL). Hurrah! — was my first reaction. However, as I went on reading this news, my feeling of joy has quickly evaporated, and I just want to bang my head against the desk. Don’t…

Hsl

2 min read

Hsl

2 min read


May 21, 2020

The right popup at the right time

What is the right moment to ask your users for a favour? — A long time ago I formulated a somewhat naïve postulate for myself: “If designers, manufacturers (and lawmakers) would be obliged to test their creations in real life, we would be living in a perfect world.” Okay, I am not writing here about any mission-critical tasks or really bad design examples…

Web Ux

2 min read

The right popup at the right time
The right popup at the right time
Web Ux

2 min read


May 4, 2020

Customer vs. user experience

The terms “customer experience” and “user experience” are often used interchangeably. Indeed, it is often difficult to distinguish one from another, especially when we are talking about electronic services represented by apps. Here is my short observation about how a minor modification in the human-machine interaction made the user experience…

User Experience

2 min read

Customer vs. user experience
Customer vs. user experience
User Experience

2 min read


Nov 25, 2019

Ground control!

A lift with an external control panel I remember reading about such lifts, but this was my first personal experience: in an office building I encountered a lift that can only be operated with the control panel located on the floors. …

UX

2 min read

Ground control!
Ground control!
UX

2 min read


Published in UX Collective

·Sep 17, 2019

Dangerous proximity

Controls of different nature should be positioned with care. — Long ago I was wondering why two menu elements — “duplicate” and “delete”, both are starting with “d” but having dramatically different effects — were placed next to each other in Google Slides context menu https://useinability.wordpress.com/2012/10/25/google-got-it-wrong/ Great that Google has since separated them in that menu so that they cannot…

Usability

2 min read

Dangerous proximity
Dangerous proximity
Usability

2 min read


Aug 13, 2019

Is customer experience customer’s own business?

Recently, I listed a few issues with Helsinki region public buses that undermine passenger experience, mainly related to the stop information inside of the bus and on the bus stops. However, I forgot another, very important one. When you are at a bus stop, you have to raise your hand…

Transportation

2 min read

Is customer experience customer’s own business?
Is customer experience customer’s own business?
Transportation

2 min read


Aug 1, 2019

“Invisible Women”

A good story about sex bias in global design Invisible Women - 99% Invisible Snow plowing patterns seem an unlikely subject of a gender study conducted in a small town in Sweden. After all, the…99percentinvisible.org

1 min read

1 min read

Vit Reif

Vit Reif

6 Followers

I am a UX designer and Usability surveyor

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