Vit ReifWhen the buttons are too softThis is not the first time I complain about the user interface of an appliance and wonder why great hardware producers fail so miserably…5 min read·Feb 13, 2024----
Vit ReifThe dark side of transformation of 400-yr old Finnish service providerA visit to a renewed post office7 min read·Feb 8, 2021----
Vit ReifI need eye contact in video calls!I have been wondering about this issue since I started using Skype many years ago: during video calls on a laptop or desktop computer, you…2 min read·Aug 3, 2020----
Vit ReifThe right popup at the right timeWhat is the right moment to ask your users for a favour?2 min read·May 21, 2020----
Vit ReifCustomer vs. user experienceNecessity is the mother of invention. Well, if not inventions but improvements of existing services — for sure. This is a touch screen of…2 min read·May 4, 2020----
Vit ReifinUX CollectiveDangerous proximityControls of different nature should be positioned with care2 min read·Sep 17, 2019----
Vit ReifIs customer experience customer’s own business?Recently, I listed a few issues with Helsinki region public buses that undermine passenger experience, mainly related to the stop…2 min read·Aug 13, 2019----